LONDON and PARIS – March 25, 2026 – TowerBrook Capital Partners L.P. (“TowerBrook”), the international investment firm, today announced the acquisition of a majority stake in ID UNLIMITED, a European leader in premium equipment personalisation and embellishment for sports clubs, leagues and global sports brands, from family-owned investment holding company Dentressangle. Financial terms of the transaction were not disclosed.
ID UNLIMITED generates approximately €120 million in revenue and provides jersey customisation and branding services to more than half of Europe’s leading football clubs, as well as major leagues, federations and retailers and partners with global sportswear brands including adidas, PUMA and New Balance. The company distributes its products in more than 80 countries worldwide.
TowerBrook’s investment reflects strong structural growth in sports merchandising and customisation, driven by rising fan engagement, global sports licensing and increasing demand for personalised apparel.
The transaction follows a period of strong growth and strategic transformation for ID UNLIMITED. Since Dentressangle’s initial investment, the company has evolved from a French SME into a major European platform for sports equipment personalisation and branding services.
Under the leadership of CEO Jocelyn Robiot, who joined in 2022, the group has accelerated its development, nearly doubling revenue while significantly improving profitability. The company delivers high-value customisation services – including names, numbers, logos and sponsor patches – that transform standard jerseys into premium products for clubs, leagues and global sports brands.
International expansion has been central to the company’s strategy. Global sales now account for approximately 75% of total activity, supported by acquisitions in Spain and the Netherlands, the integration of Monblason in France and the group’s entry into the U.S. market through the acquisition of The Emblem Source in 2024. The company has also expanded its production footprint with new facilities in Turkey and additional international sites supporting global customers.
“This milestone marks an important moment in our development,“said Jocelyn Robiot, CEO of ID UNLIMITED. “Over the past four years, our teams have built a global platform combining technical expertise, strong customer relationships and international scale. With TowerBrook’s support, we look forward to accelerating our growth and expanding our presence in key markets.“
TowerBrook’s investment will support ID UNLIMITED’s continued international expansion, particularly in North America, where demand for customised sports apparel and fan merchandise continues to grow alongside rising fan engagement and league commercialisation.
The firm plans to support the company through operational investment, geographic expansion and targeted acquisitions in adjacent markets.
“Based on unrivalled technical and service quality capabilities, ID UNLIMITED has developed a clear leadership positioning in an attractive and rapidly growing market, leading to an impressive track record of profitable growth,” said Edouard Peugeot, Managing Director of TowerBrook. “We see major opportunities to further grow the business globally and look forward to partnering with Jocelyn Robiot and his team with the aim of creating the undisputed world leader in sportswear embellishment services.”
For Dentressangle, this sale represents the culmination of a transformative partnership. By leveraging its operational expertise, Dentressangle guided ID UNLIMITED through every critical stage of its growth, enabling the ambitious 2022 expansion strategy targeting the global sports market. Dentressangle delivered the operational support and strategic agility required to transform the business from a local player into an international leader.
“Supporting ID UNLIMITED’s evolution has been an incredible journey; it represents exactly what we strive to achieve at Dentressangle: deploying our enabling expertise to help promising companies scale and reach their full potential” said Jean-Louis Savoye, Co-CEO at Dentressangle. “This success is a direct reflection of Jocelyn Robiot’s exceptional talent and leadership. Since joining in 2022, he has acted as a true catalyst, bringing a level of vision and execution that changed the company’s dimension entirely. We are confident the company will continue its growth trajectory under TowerBrook’s ownership.”
