J.Jill is a publicly-traded, omni-channel US retailer that designs and sells women’s apparel, accessories and footwear. J.Jill’s brand is focused on providing “easy, relaxed and inspired style that reflects the confidence and comfort of a woman with a rich, full life”. The business principally targets women aged 45 to 65 and, since its foundation in 1959, has built a large, loyal, identifiable and affluent customer base.