Case study JJA


JJA is a French-based B2B supplier of home furnishings and associated products. The company has built a portfolio of distinctive, design-led brands in categories including home decoration, garden furniture, toys and Christmas items that are distributed primarily to fast-growing soft discount and online channels. Its omnichannel distribution capability and innovative e-commerce platform underpin its strong market position in France and Iberia, with a growing presence across Europe.

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