Building a better business
Prior to TowerBrook’s investment, the company was wholly owned by its longstanding founder and CEO, Jacques-Olivier Abiteboul. Mr. Abiteboul was looking for a minority partner with strong financial expertise, extensive consumer industry knowledge and broad international reach to support the next phase of development of the business. He chose to partner with TowerBrook on a proprietary basis, given our operating and transaction experience in the consumer sector, especially in France. TowerBrook Structured Opportunities Fund I and its co-investors completed an €89 million investment in JJA in March 2018.
Following completion of the transaction, Daniel Bernard, the former Chair of Kingfisher, Chair & CEO of Carrefour, Vice Chair of Capgemini and a member of TowerBrook’s Senior Advisory Board, joined the Board of JJA.
TowerBrook is working with Mr. Abiteboul and the management of JJA to optimize the development of the company. Key initiatives include the accelerated roll-out of branded products with existing clients in France as well as with new clients in distribution channels including DIY and large grocery stores, and international expansion.
JJA is also focusing on improving its IT, logistics, ESG and the traceability of its products.