Building a better business
At the time of TowerBrook’s investment, 57% of J. Jill’s sales were through retail stores, while 43% of sales were through the company’s website and catalogue. TowerBrook identified the importance of J.Jill’s ability to interpret a wealth of data, allowing optimization of marketing spend and fast identification of new category opportunities.
Under TowerBrook’s ownership, the Board has been revamped and numerous initiatives have been undertaken to drive further growth. Michael Rahamim, former Chair and CEO of Phase Eight, joined the Board as Chair. Four new independent directors have been appointed, and talent added to the management team.
J.Jill has increased its marketing spend and expanded its digital marketing capabilities. The company’s website has been rebuilt and its mobile site experience optimized. J. Jill has also developed a new data analytics platform capable of providing integrated visibility of stock across all channels.
In March 2017 J.Jill completed its IPO on NYSE (NYSE: JILL). TowerBrook remains the controlling shareholder, with 59% of the shares. Linda Heasley, previously CEO of Lane Bryant, was appointed CEO in March 2018.