During the time of TowerBrook Fund IV’s investment, Van Geloven was a producer of frozen foods that operated in the foodservice and retail channels across the Benelux region. Founded in 1960, the company had grown via acquisition and category expansion to become a major player in the Benelux frozen snack sector. The company supplied a broad range of branded, frozen, convenience snacks and foods, ranging from traditional Benelux products such as kroket and bitterballen to globally inspired snacks such as satay skewers and spring rolls.