JJA is an omnichannel French B2B provider of home furnishings and associated products.

JJA was founded in 1976 and has grown to become a significant player in the French home furnishings market. The business is focused on the design, sourcing, manufacture and distribution of several product categories including home decoration, garden furniture, toys and celebration items, primarily to the fast-growing soft discount sector but also to large grocery stores, specialist stores and e-commerce pure players. JJA’s business model includes a portfolio of proprietary brands, a strong design heritage, an omnichannel distribution capability and close, longstanding partnerships with its suppliers and customers. JJA owns 3 distribution facilities in France, operates direct deliveries from Asia to its largest customers and has developed an innovative e-commerce platform (DépôtBingo). JJA remains focused on the French market but generates c.15% of its sales internationally.