Giuseppe Lavazza is Vice Chair and Director of Luigi Lavazza S.p.A., the company behind the Lavazza coffee brand.
Mr. Lavazza is the fourth generation of the Lavazza family to head up the company which was started in 1895 by his great grandfather. Mr Lavazza was been appointed Chair in 2023. Previously he held the position of Vice Chair from 2008 following three years as Strategic Marketing Director. He joined the Board of Directors in 1991 then moved back to Turin from London where he had been working in the commodities business for Phillip Brothers. Mr. Lavazza isa Board Member of the Giuseppe and Pericle Lavazza Foundation, which develops international sustainability projects in coffee-growing countries, while also striving to support initiatives in the fields of health, social care, and protection of the environment both in Italy and abroad. Mr. Lavazza is a member of the Steering Committee of International Coffee Partners and of the Coffee & Climate initiative, whose aim is to identify new strategies to mitigate the impact of climate change on the entire coffee industry, as well as encourage sharing of good agricultural practices. In 2019 he was awarded with the title of Cavaliere del Lavoro by President Sergio Mattarella. He is Chair of Turin Royal Theatre Philharmonic Orchestra and of Maria Teresa Lavazza Foundation which rennovates care departments for the Turin Children’s Hospital. In 2023 he was appointed Chair of Italian Coffee Committee(CIC), the Italian association of coffee roasters and the coffee sector.